About Us
Our passion for travel began as a shared dream, and today, we’ve transformed that enthusiasm into 39 Degrees South, a professional Australian inbound tour operation. Combining our extensive collective experience of over 80 years, we continue to approach our work with the same excitement and dedication that first inspired us to enter this industry.
OUR MISSION
We aim to ignite travellers’ wanderlust by offering transformative journeys beyond mere sightseeing. Australia beckons as a destination of endless discovery—where breathtaking landscapes, diverse wildlife, rich cultural experiences, and untamed adventure converge to create truly unforgettable travel experiences. We aim to inspire travellers to immerse themselves in the extraordinary tapestry of Australian exploration.
OUR VALUES
At the core of our philosophy are unwavering principles that drive our business forward. We are committed to excellence through continuous innovation, embracing diversity, and maintaining the highest standards of professional integrity. Our approach goes beyond mere performance—we strive to elevate the travel industry by setting dynamic benchmarks, ensuring accountability, and demonstrating social responsibility. Through our ethical practices and commitment to value creation, we aim to transform our products, processes, and partnerships into meaningful, impactful experiences.
MEET THE EXECUTIVES OF 39 DEGREES SOUTH
Founded by two seasoned travel industry veterans, our company represents a wealth of global expertise accumulated over four decades. These visionary leaders have traversed the world’s travel landscapes, gaining profound insights across diverse markets, including the United States, the Middle East, Asia, and Australia. Their comprehensive background spans multiple sectors of the travel ecosystem—from managing leisure and corporate travel agencies to navigating airline operations’ complexities and developing outbound and inbound tour experiences.
ABOUT Nayaz Noor, CEO
Nayaz, a distinguished Wharton School of Business alumnus, brings a rich tapestry of international travel industry experience. His professional journey includes stints in India and the Middle East and a robust 15-year tenure in the United States, where he worked extensively with retail travel agencies and wholesale tour operators, including Gate 1 Travel and Gil Travel.
Expanding his entrepreneurial vision, Nayaz established a B2B wholesale agency in India and spent seven years promoting global destinations as an outbound tour operator. During this period, he also represented several international tourism products and entities, further broadening his industry network.
In 2013, Nayaz and Suchitra embarked on a new chapter, migrating to Australia and founding Safir Tours Pty Ltd. Over the next 12 years, the company distinguished itself in the market through unwavering reliability and professional excellence. Most recently, Safir Tours has undergone a strategic rebranding, now under the name 39 Degrees South—a testament to their continued evolution and commitment to providing exceptional travel experiences.
ABOUT Suchitra Reddy, Director
With an illustrious career spanning over 40 years, Suchitra has established herself as a formidable professional in the global travel industry. Her extensive experience includes pivotal roles with renowned organisations such as TWA, British Airways, American Express, Carlson Wagon Lit, and Maritz, where she consistently distinguished herself through exceptional sales and customer service expertise.
Her professional journey has been global, encompassing corporate travel agencies in the United States, a B2B tour company in India, and now her current operations in Australia, serving travel agents worldwide. This remarkable international trajectory has been more than a career—it’s been a masterclass in understanding diverse travel cultures and customer needs.
Suchitra’s unique perspective, cultivated across three continents, has been instrumental in the success of 39 Degrees South. Her nuanced understanding of Western and Eastern travellers’ preferences and expectations has been a strategic advantage, enabling her to bridge cultural gaps and deliver exceptional travel experiences.
YOUR AWARD WINNING inbound TOUR OPERATOR
Finalist
2021 AUSTRALIAN small business champion AWARD
Tourism
Finalist
2020 AUSTRALIAN small business champion AWARD
Tourism
Finalist
2019 Casey Cardinia Business Award
Tourism
Winner
2018 India Australia Business Community Award
Tour Operator of the year (IABCA)
Finalist
2018 Casey Cardinia Business Award
Tourism
Winner
2017 Casey Cardinia Business Award
Tourism
Winner
2016 Casey Cardinia Business Award
Tourism
OUR INDUSTRY ASSOCIATIONS
