CULTURAL ATTRACTIONS OF AUSTRALIA

This Signature Experience collection is an industry-led collective of iconic Australian cultural attractions and museums that have joined forces to present the best of Australia’s cultural offering to the world. Some of these attractions are well-known across the globe such as the Sydney Opera House, others will give travellers new insight into the cultural and historical roots of Australia.

Cultural Attractions of Australia will provide a single point of contact for travellers, trade partners and media to access premium, behind-the-scenes cultural experiences in iconic locations. As a collective, its strength lies in the diversity and iconic nature of the sites and collections represented, as well as the direct connection they hold with the people and cultures of Australia.

Each of these attractions has developed one or more rare, premium experiences, ensuring unrivalled access and attention for their guests who can expect the unexpected.

The best part of creating a Signature Experience of Australia is that they are unique for each traveller. This unique and collaborative model offers travellers a positive experience, not only of their holiday, but also of their personalised booking experience with you. As your local travel guide in Australia, we aim to provide an additional layer to the different packages we offer as part of Signature Experiences of Australia, inspiring and motivating people to travel to and within Australia and ultimately converting awareness into bookings.